Airbnb wanted to remind parents they have family-friendly homes that their kids would love.

In print and social, we highlighted the transformative power that travel can have on families.

 
 

On Twitter and Facebook, we asked parents to tell us what their kids love, and responded in real-time with family-friendly Airbnbs that matched their kid's passion.

To kick-off the activation, we made this :30 animation inspired by kid drawings.