Airbnb gives people the chance to have authentic, local travel experiences wherever they go.
You "stay" in a hotel, but you "live" in an Airbnb.
Effie / Gold / Travel & Tourism / Global / 2017
Effie / Silver / Travel & Tourism / North America / 2017
Print and OOH framed intimate moments in and around the home.
The campaign was adapted for different markets around the world, including South Korea, Brazil, Mexico and India.
"Live There" went from campaign language to becoming a key guiding principle for Airbnb's future branding.
For a closer look, check out the case study.