Airbnb gives people the chance to have authentic, local travel experiences wherever they go.
You "stay" in a hotel, but you "live" in an Airbnb.
Print and OOH framed intimate moments in and around real Airbnb homes.
The campaign was adapted for different markets around the world, including:
South Korea, Brazil, Mexico and India.
"Live There" went from campaign language to becoming a key guiding principle
for Airbnb's future branding.
For a closer look, check out the case study.