Airbnb gives people the chance to have authentic, local travel experiences wherever they go. 

You "stay" in a hotel, but you "live" in an Airbnb.

Print and OOH framed intimate moments in and around real Airbnb homes.

 
 
 
 
 
 

The campaign was adapted for different markets around the world, including:

South Korea, Brazil, Mexico and India.

 
 
 
 

"Live There" went from campaign language to becoming a key guiding principle

for Airbnb's future branding.    

 

For a closer look, check out the case study. 

 
 

Awards:

Gold Effie — Travel & Tourism / Global, 2017

Silver Effie — Travel & Tourism / North America, 2017

 

Press:

The New York Times

Adweek

Creativity 

Fast Company

Skift

Mashable

Inc.

The Drum

Romper